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An automated system has answered a customer’s question. The answer is accurate in itself, but it has missed the true reason for the contact. The customer has to explain the situation again, this time to human support. The support representative resolves the issue, but notices something else: the same misunderstanding keeps appearing across multiple customer journeys. When a mistake repeats at scale, who owns the lesson? And what should a global enterprise expect from a CX partner whose job inclu

This is an interesting thought experiment that is worth exploring for anyone involved in buying or selling enterprise services. Think about two companies in your industry that essentially offer the same services, but in an entirely different way. Banking is a good example. There are several European banks that have been continuously operating for almost 300 years. You can imagine how some of these bank branches look. I

When a single negative interaction sends more than 50% of customers to a competitor, CX is make-or-break for every brand. From goal and lever metrics to leading and lagging indicators, experience stats like customer satisfaction (CSAT) and net promoter score (NPS) to efficiency measures like average resolution time, team health factors, and even AI-powered customer service KPIs, learn everything you need to track to assess your customer

Asynchronous customer support using messaging services has been around for over a decade now, but there are some markets where these apps are only just starting to take off. You might be surprised by some of the places where they are now used by most customers on a daily basis. The most popular messaging app across Europe and the US is WhatsApp. There are others out there, such as Telegram, Signal, and Viber,

Vast cost savings, an unburdened team, and fuel for your brand’s growth - that’s what handing over non-core business functions to a third-party provider should achieve. But even when SLA compliance looks positive, your outsourcing partnership might actually have the opposite effect. To evaluate the true performance of your BPO team, you’ll need a holistic framework that moves beyond superficial stats to track both quantitative KPIs - such as FCR, CSAT, and agent a

The majority of companies - across all industries and all geographic regions - handle their customer service processes internally. It is hard to get specific data on a percentage split between in-house customer service and outsourcing this to a partner because it varies from region to region and industry. However, analyst estimates vary from approximately half to three-quarters of all companies handling all customer experience (CX) processes internally. So there are a lot of companies out there

It happens every peak season. A customer fills their basket, makes it all the way to checkout, and then vanishes. Maybe they’re afraid their order would arrive in the middle of their getaway. Maybe the page just takes a little too long to load. Whatever the reason, they close the tab on your brand. Some tell themselves they'll come back later. Most never do. For retailers, those moments are easy to dismiss because they happen one customer at a time. But during peak periods, they happen thousands